Explore the transformative world of the digital economy in this insightful book by Tim Jordan. Delve into how trillion-dollar companies thrive by tapping into our emotions, social connections, and interactions with technology. This essential read, published by John Wiley & Sons in 2019, provides a profound analysis of digital economy dynamics, highlighting significant practices and implications on society. Spanning 240 pages, this book covers critical topics including the impact of search engines, social media, digital services, and gaming platforms like Google, Uber, and Fortnite. Through compelling case studies, Jordan argues that the digital economy transcends traditional product sales; instead, it focuses on building communities interpreted by sophisticated software and algorithms. Learn how profit is derived from targeted advertisements, subscription models, and unconventional purchase strategies in a landscape dominated by vast data networks. Whether you’re a student, scholar, or simply interested in understanding contemporary digital practices, this book is indispensable for grasping the intricacies of the evolving digital economy. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781509517565
Year: 2019
Publisher: John Wiley & Sons (UK)
Pages: 240


Description:
Boasting trillion-dollar companies, the digital economy profits from our emotions, our relationships with each other, and the ways we interact with the world. In this timely book, Tim Jordan deftly explores the workings of the digital economy. He discusses the hype and significance surrounding its activities and practices in order to outline important concepts, theory, and policy questions. Through a variety of in-depth case studies, he examines the areas of search, social media, service providers, free economic activity, and digital gaming. Companies discussed include Google, Baidu, Uber, Bitcoin, Wikipedia, Fortnight, and World of Warcraft. Jordan argues that the digital economy is not concerned primarily with selling products, but relies instead on creating communities that can be read by software and algorithms. Profit is then extracted through targeted advertising, subscriptions, misleading 'purchases', and service relations The Digital Economy is an important reference for students and scholars getting to grips with this enormous contemporary phenomenon.