Martini & Rossi Dry Vermouth was launched, with great international success, on New Year's Day in 1900. The company had been experimenting with the production of dry vermouth since 1890 in some foreign countries, such as Cuba, in order to compete with the French "sec" vermouth. A straw-colored vermouth with a sharper perfume, it reveals raspberry, lemon, and the subtler hints of iris. This aromatic wine is dry without being bitter, and its white wine base allows the aromas to come alive in the glass.