Dark & Lovely

Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E, the hair color you can count on for radiant, long-lasting results. Updated with NEW Moisture Mask, Fade Resist now works even better at hydrating hair. Formulated with Shea Butter, Sunflower Oil & Vitamin E, our naturally derived Moisture Mask increases moisture by 40% after dying, helping to nourish, detangle and smooth hair as it locks in color for up to 8 weeks. Your favorite permanent hair color just got bolder with three NEW statement-making shades that pop on dark, textured hair: Reality Red, Poppin Pink and Virtual Violet. Fade Resist is IT for rich, vibrant vegan color that cares for and protects your hair

Product Information

-Rich, expertly made permanent hair color for textured hair
-Pops on dark hair for up to 8 weeks and adds brilliant shine
-Perfect for 4C hair and works on all curls, coils and hair textures
-Oxidative hair color that provides up to 2.5 levels of lift
-After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E
-Moisture Mask increases moisture by 40% after dying
-No-drip jelly formula for easy application
-Number 1 hair color for African American women with the largest shade palette for a range of skin tones
-99% biodegradable, paraben-free and silicone-free vegan hair color
-Up to 100% gray coverage

How to use

Full Head Application
Follow these instructions if this is your first time coloring or choosing a shade darker than you usually use.
- Put on gloves and then conduct a strand test.
- Mix developer and color.
- Apply mixture to sectioned dry hair and smooth out.
- Wait 30 minutes if you have natural hair or 20 minutes if you have relaxed hair.
- Rinse thoroughly.
- Condition with Moisture Mask.

Root Retouch Application
Follow this method if you colored with this shade or something similar and it has been 6-8 weeks since you last colored.
- Using the tip of the applicator bottle, make small sections and apply the color mixture until all the roots are saturated.
- Set timer for 20 minutes if you have natural hair or 15 minutes if you have relaxed hair.
- To refresh ends, spread the remaining color mixture through the midlengths and ends.
After hair is saturated, set timer for 10 minutes if you have natural hair or 5 minutes if you have relaxed hair.
- Rinse thoroughly.
- Condition with Moisture Mask.

TIPS
- For hair with resistant gray, apply to gray areas first.
- If any color mixture gets on skin, simply wipe off with towel.
- Do not save any unused mixture. The container may explode.

Ingredients

Cream Developer: AQUA / WATER / EAU, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, TRIDECETH-2 CARBOXAMIDE MEA, CETEARETH-25, GLYCERIN, TETRASODIUM ETIDRONATE, TETRASODIUM PYROPHOSPHATE, SODIUM SALICYLATE, PHOSPHORIC ACID Moisture Mask: AQUA / WATER / EAU, CETEARYL ALCOHOL, GLYCERIN, BEHENTRIMONIUM CHLORIDE, CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA, AMODIMETHICONE, CETYL ESTERS, ISOPROPYL ALCOHOL, PARFUM / FRAGRANCE, PHENOXYETHANOL, TRIDECETH-6, LINALOOL, ARGANIA SPINOSA KERNEL OIL, GLYCINE SOJA OIL / SOYBEAN OIL, TOCOPHEROL, CHLORHEXIDINE DIGLUCONATE, CETRIMONIUM CHLORIDE, SODIUM HYDROXIDE Rich Conditioning Color: AQUA / WATER / EAU, ALCOHOL DENAT., PEG-4 RAPESEEDAMIDE, GLYCERYL LAURYL ETHER, DECETH-3, PROPYLENE GLYCOL, ETHANOLAMINE, LAURETH-5 CARBOXYLIC ACID, DIPROPYLENE GLYCOL, HEXYLENE GLYCOL, POLOXAMER 338, POLYQUATERNIUM-6, AMMONIUM HYDROXIDE, OLEYL ALCOHOL, PARFUM / FRAGRANCE, THIOLACTIC ACID, EDTA, ERYTHORBIC ACID, p-AMINOPHENOL, RESORCINOL, m-AMINOPHENOL, p-PHENYLENEDIAMINE, BHT, SODIUM METABISULFITE