Experience the world of public relations with *Stealth Communications*, a pivotal exploration into the hidden dynamics of PR in today's globalized and digital landscape. Authored by Sue Curry Jansen, this brand new edition, ISBN 9780745664828, delves deep into the intricate workings of the PR industry, shedding light on how it subtly shapes our behaviors, beliefs, and choices. This insightful book emphasizes the dual nature of public relations — while it seamlessly integrates into communication strategies, influencing us to consume and engage, it often operates under a veil of invisibility, raising critical questions about transparency and accountability in governance and marketing.

In *Stealth Communications*, Jansen argues that PR's evolution amidst globalization has escalated its importance in various sectors, from management to international affairs. This compelling read is essential for students in media studies and public relations, offering crucial insights into the commercialization of communication. Discover how PR, as a powerful force in what constitutes 'news', affects your understanding of reality. With 208 pages published by John Wiley & Sons in 2016, this book serves as an indispensable resource for anyone keen on understanding the radical transformation of public relations and the democratization of public communication mechanisms.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9780745664828
Year: 2016
Publisher: John Wiley & Sons (UK)
Pages: 208


Description:
Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power.

In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it.

Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.