Unlock the secrets of modern marketing with 'Hacking Marketing', a revolutionary guide that applies software-inspired management concepts to elevate your marketing strategies. In an era dominated by digital transformation, traditional marketing methods alone are insufficient. This essential resource reveals how to navigate the complexities of the digital landscape and adapt effectively to quick market feedback. With 'Hacking Marketing', you will discover the powerful connection between software development and marketing practices, enabling you to streamline campaigns and enhance customer engagement.

Learn how to implement agile and lean management methodologies that high-growth technology firms utilize to drive innovation and performance. This book provides practical techniques to scale your marketing efforts in a fragmented environment, ensuring that you unleash the full potential of your team while avoiding chaos and burnout.

Packed with insights on creating continuous marketing programs that evolve with your audience, 'Hacking Marketing' is a must-read for anyone looking to thrive in the fast-paced digital age. Whether you're a seasoned marketer or just starting, this book will empower you to transform your approach and adapt to the ever-changing marketing landscape.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781119183174
Year: 2016
Publisher: John Wiley & Sons Inc (US)
Pages: 288

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781119183174
Year: 2016
Publisher: John Wiley & Sons Inc (US)
Pages: 288


Description:
Apply software-inspired management concepts to accelerate modern marketing


In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software”from the growing number of technologies in our own organizations to the global forces of the Internet at large.


But you can turn that to your advantage. And you don't need to be technical to do it.


Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age.


Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline.


Increase the tempo of marketing's responsiveness without chaos or burnout

Design "continuous" marketing programs and campaigns that constantly evolve

Drive growth with more marketing